In this post, I will talk about the duties that are required by a symphony orchestra's Directors of Development and Marketing. In cases of larger orchestras, these functions are divided between multiple Directors.
Director of Development
This person is responsible for the development, management, implementation, and evaluation of the main fund-raising campaign that matches the organization’s objectives and needs. He guides staff and any volunteers with planning all giving programs, such as annual, sponsorship, capital, endowment, and planned funding, in addition to events and benefits. Grant applications are made by the Director of Development to federal, state, and local government agencies that issue arts funding, as well as to private foundations and corporations that supply art grants. The Director of Development must recommend fund-raising policies and procedures to the Executive Director and to the Board in order to create an overall program for the whole year that exhibits the professionalism and ethical control of the symphony. Regular reporting to the Board and the Executive director is necessary to inform them on event and campaign progress.
Director of Marketing
This person is in charge of planning, supervising, operating, and examining programs in accordance with attendance and ticket selling goals for events while increasing visibility of the organization. The Director of Marketing constructs and runs all marketing activities such as:
- public relations (press, program books, newsletters)
- advertising using print, electronic and/or media
- season subscriptions and renewals (via direct mail and/or phone)
- ticket sales (box office)
- audience research
- subscriber activites
- merchandising
To see the full list of staff that is essential to run a professional symphony orchestra, click here.
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